The usual approach
Manual reporting
4 hours of stress and routine at the end of every month for each client.
3.5–4 hours of manual work
Endless copying of tables and charts from 5 different dashboards.
Clients don't understand the reports
Complex technical charts raise unnecessary questions and doubts.
Human error
Calculation errors, broken Excel formulas, messed-up layouts.
Team burnout
SEO specialists spend up to 25% of their working time designing slides instead of optimizing.